Privacy Policy

ApexForm Life Pty Ltd (ABN 11 698 784 904) ("ApexForm Life", "we", "us" or "our") operates the Paradigm mobile application and related services. This policy explains what information Paradigm collects, why we use it, the services that process it, how long it is kept, and the choices available to you.

Effective: 4 August 2026

This policy covers the Paradigm app. The ApexForm Life website privacy policy separately explains the cookies, Google Analytics and LinkedIn measurement used on our website, including this page.

1. Information we collect

Account information

We collect the email address used for passwordless sign-in, or the identifier and email address (if Apple supplies one) associated with Sign in with Apple. We create an internal account identifier so your history and subscription can be restored across devices.

Voice and reflection content

When you choose to make a capture, we collect the recording you submit. We also store the resulting transcript, AI-assisted results, feedback you provide, and related capture history.

Because voice and free-form reflections can contain information you consider sensitive, please record only what you are comfortable submitting for the processing described below.

Purchase information

We receive subscription status, product and transaction identifiers, and purchase history needed to unlock paid features. Apple or the relevant payment provider processes payment credentials. We do not receive or store your full payment-card details.

Technical and security information

We and our infrastructure providers process limited technical information needed to deliver and secure the service, such as request timestamps, IP address, app and platform information, authentication events, response status, and operational error logs.

Support communications

If you contact us, we receive the contact details and content you include in the message.

2. Information stored on your device

Some self-reflection inputs, programme progress, reminder settings, and preferences are normally stored locally on your device. They may be included in a device backup if your Apple or device backup settings allow it.

Capture recordings, transcripts, generated results, and related account history are stored with your Paradigm account on our servers.

3. AI processing and your permission

Before each recording, Paradigm asks for your explicit permission to send the recording to OpenAI. If you agree, OpenAI processes the audio and resulting transcript to provide transcription and the AI-assisted features you request.

OpenAI processes this information for ApexForm Life. You can choose Not now; no recording begins and nothing is sent. You can also stop using voice capture at any time.

Under OpenAI's current API data controls, data submitted through its API is not used to train OpenAI models by default. Standard abuse-monitoring records for some API features may be retained for up to 30 days unless different contractual controls apply.

AI-generated content may be incomplete or incorrect. Paradigm presents readings as possibilities that you can confirm, adjust, or reject. Paradigm is a self-development and reflection tool; it is not a medical or mental-health diagnosis and is not a substitute for professional care.

4. How we use information

We use information to:

• create, authenticate, and secure your account;
• upload, transcribe, and analyse recordings you choose to submit;
• provide personalised results and account history;
• remember your feedback and improve the relevance of results shown to you;
• manage subscriptions and feature entitlements;
• send one-time sign-in codes;
• answer support requests;
• prevent fraud, abuse, and repeated free-tier resets;
• troubleshoot failures and maintain the service; and
• comply with applicable law.

5. Service providers and disclosures

We disclose only the information needed to operate Paradigm to service providers acting for us:

• Railway — secure cloud hosting and storage;
• OpenAI — transcription and AI processing;
• RevenueCat — subscription and purchase-status management;
• Resend — delivery of passwordless sign-in emails;
• Apple — Sign in with Apple and App Store purchases; and
• Stripe — if you purchase through a supported website or activate a web subscription.

We select and configure providers with privacy and security protections intended to be at least equivalent to those described in this policy, and require providers handling personal information for us to use it only to provide the contracted service, except where they must protect their systems or comply with law.

We may also disclose information if required by law, to protect a person's safety or rights, or as part of a corporate transaction subject to appropriate confidentiality protections.

6. No advertising, sale, or cross-app tracking

We do not sell personal information. The Paradigm app does not contain third-party advertising and does not use your information to track you across apps or websites owned by other companies. We do not share reflection content with data brokers.

7. Retention

• Account recordings and derived content are kept while your Paradigm account remains active, unless deletion is required sooner.
• Short-lived authentication records and temporary service records are removed when they are no longer needed.
• Operational and security logs are kept only for a reasonable period needed to protect and operate the service.
• Purchase, tax, dispute, or legal records may be retained where a store, payment provider, or law requires it.

After account deletion, we may retain a limited, non-reversible account marker and usage record to prevent abuse and enforce service eligibility. It is not linked to recordings, transcripts, or reflection content.

8. Deleting your account and data

You can permanently delete your Paradigm account from Settings → Delete Account. This removes your account and associated recordings, transcripts, generated content, feedback, and server-side activity records. It also clears the app's local programme data on that device.

Deleting the app by itself does not delete a signed-in account. Account deletion does not cancel an App Store or other recurring subscription; cancel it separately in the store or payment account where you subscribed. Limited copies may remain temporarily in encrypted backups or provider recovery systems until their ordinary rotation period ends.

9. Security

We use administrative, technical, and organisational safeguards designed to protect information, including encryption in transit and access controls. No method of electronic storage or transmission is completely secure.

10. International processing

Our providers may process information in Australia, the United States, or other countries where they operate. Privacy laws in those countries may differ from those where you live. We use service-provider terms and safeguards intended to protect information during those transfers.

11. Your choices and rights

You can:

• decline microphone access;
• decline third-party AI processing before a recording;
• correct or reject an AI-assisted interpretation;
• manage or cancel your subscription in the store where you subscribed; and
• delete your account in the app.

Depending on where you live, you may also have rights to access, correct, object to processing of, or request a copy of personal information. Email support@apexformlife.com with the subject Paradigm Privacy to make a request.

12. Children

Paradigm is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Additional age restrictions may apply in your country.

13. Changes to this policy

We may update this policy as Paradigm, our providers, or applicable requirements change. We will update the effective date and provide additional notice where required.

14. Contact and complaints

For privacy questions, requests, or complaints, email support@apexformlife.com with the subject Paradigm Privacy. We will review privacy complaints and respond within a reasonable period. If you are in Australia and remain dissatisfied, you may be able to contact the Office of the Australian Information Commissioner.